Does your logo need an update?
We humans are visual creatures. Visual design is key to setting your brand apart from the competition. However change is constant for all of us and whilst running your business it is easy to let your logo get left behind. Your logo is key to effective marketing communications. To help you recognise when to make change or by how much ask yourself the following…
Has your business changed or grown?
Branding is crucial not only for start ups but for well established businesses too. As a business market grows or changes the business brand identity can get left behind. This can cause problems with association for your customer.
Are you targeting a new market?
Existing customers need to be able to follow and understand any brand transition. So remember to weigh up new requirements with any equity you may have with your current logo and/or assets. This evaluation will be a strong factor in the rebrand approach. An update to the existing logo might be better than a complete redesign?
Has the competition changed?
Have your competitors refreshed their logos or are new competitors entering the market? A redesign should get noticed and talked about. Spreading the word facilitates that transition and increases consumer awareness.
Have your values changed?
As your company evolves your brand can have an identity crisis. Does your logo feel awkward, forced, inaccurate? A new logo will help you communicate any brand changes.
Is your brand dated?
Has your company been around for years? A brand refresh may be right for you. Things change very quickly and it’s important to keep up with them if you want to stay relevant and appealing to your target customer.
Your logo is one element of your brand that represents who you are and what you do. It is the starting point for a branding change. Sometimes an update to an existing logo is required. Other times a complete redesign. Often there is hesitation about creating or updating a new logo - and rightly so. We always communicate our reasoning and rationale for why we do what we do. We don’t believe in design just for the sake of it or just because it looks pretty. If our approach appeals to you, get in touch